000 -LEADER |
fixed length control field |
01228cam a2200277 a 4500 |
001 - CONTROL NUMBER |
control field |
vtls003064071 |
003 - CONTROL NUMBER IDENTIFIER |
control field |
MY-SjTCS |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20200306170749.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
070914s2007 my a 000 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9833789108 (pbk.) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9789833789108 (pbk.) |
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
Level of rules in bibliographic description |
201203201046 |
Level of effort used to assign nonsubject heading access points |
stazrina |
Level of effort used to assign subject headings |
200810221456 |
Level of effort used to assign classification |
mas |
Level of effort used to assign subject headings |
200806301141 |
Level of effort used to assign classification |
shahriman |
Level of effort used to assign subject headings |
200709191851 |
Level of effort used to assign classification |
pushpa |
-- |
200709141612 |
-- |
malathy |
043 ## - GEOGRAPHIC AREA CODE |
Geographic area code |
a-my--- |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
387.709595 |
Item number |
SEN |
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
Classification number |
MALAYSIANA |
Feature heading |
387.709595 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sen, Ze. |
9 (RLIN) |
26032 |
245 14 - TITLE STATEMENT |
Title |
The AirAsia story : |
Remainder of title |
how a young airline made it possible for everyone to fly and became a runaway success / |
Statement of responsibility, etc. |
Sen Ze and Jayne Ng. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Malaysia : |
Name of publisher, distributor, etc. |
Kanyin, |
Date of publication, distribution, etc. |
c2007. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
ix, 159 p. : |
Other physical details |
ill. ; |
Dimensions |
21 cm. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
1. Dawn of the red airline - 2. LCCT - so near yet so far - 3. AirAsia versus MAS - round one - 4. AirAsia versus MAS - round two - 5. Hard route to Singapore - Part I - 6. Hard route to Singapore - Part II - 7. The power of branding - 8. Milestones - 9. The sky's the limit. |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
AirAsia |
General subdivision |
History. |
9 (RLIN) |
290904 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Airplanes, Company |
Geographic subdivision |
Malaysia |
9 (RLIN) |
26033 |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Ng, Jayne. |
9 (RLIN) |
290905 |
920 ## - Programme |
Programme |
SHT : 666420 |
921 ## - Programme |
Programme |
GENLS : 182812 |
999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
Koha biblionumber |
65082 |
Koha biblioitemnumber |
65082 |
952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
-- |
7101:20111126 |