The Adweek copywriting handbook : (Record no. 70518)

000 -LEADER
fixed length control field 01029cam a2200241 a 4500
001 - CONTROL NUMBER
control field vtls003112363
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226110655.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2007 njua b 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470051245 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470051248 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201312031144
Level of effort used to assign nonsubject heading access points shuhada
Level of effort used to assign subject headings 201312031143
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201312020921
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201310251343
Level of effort used to assign classification shuhada
-- 200804291348
-- malathy
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.132
Item number SUG 2007
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Sugarman, Joseph,
Dates associated with a name 1938-
9 (RLIN) 29096
245 14 - TITLE STATEMENT
Title The Adweek copywriting handbook :
Remainder of title the ultimate guide to writing powerful advertising and marketing copy from one of America's top copywriters /
Statement of responsibility, etc. Joseph Sugarman.
246 30 - VARYING FORM OF TITLE
Title proper/short title Copywriting handbook
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, N.J. :
Name of publisher, distributor, etc. Wiley,
Date of publication, distribution, etc. c2007.
300 ## - PHYSICAL DESCRIPTION
Extent xix, 338 p. :
Other physical details ill. ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note "An Adweek book"--Cover.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references (p. 325-326) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising copy
Form subdivision Handbooks, manuals, etc.
9 (RLIN) 23297
920 ## - Programme
Programme SOC : 203964, 205268, 204192, 205267, 206896, 204193
999 ## - SYSTEM CONTROL NUMBERS (KOHA)
Koha biblionumber 70518
Koha biblioitemnumber 70518
952 ## - LOCATION AND ITEM INFORMATION (KOHA)
-- 2700:20131025
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Copy number Cost, replacement price Koha item type Public note
          Taylor's Library-TU Taylor's Library-TU 2013-11-29 52.70 1 5000153947 2019-12-05 2019-04-25 1 52.70 Main Collection SOMAC,37001,03,RM
          Taylor's Library-TU Taylor's Library-TU 2013-10-22 62.00   5000143901 2019-12-05   1 62.00 Reserve Collection SOMAC,37002,03,RM
          Taylor's Library-TU Taylor's Library-TU 2013-11-29 62.00 3 5000153988 2019-12-05 2019-04-30 1 62.00 Main Collection SOMAC,37000,03,RM
          Taylor's Library-TU Taylor's Library-TU 2013-11-29 60.00   5000153949 2019-12-05   1 60.00 Main Collection SOMAC,37001,03,RM
          Taylor's Library-TU Taylor's Library-TU 2013-10-22 60.00 7 5000143908 2019-12-05 2016-05-16 1 60.00 Main Collection SOMAC,37002,03,RM
          Taylor's Library-TU Taylor's Library-TU 2008-04-29   13 1001009331 2019-12-05 2017-05-06 1   Main Collection SOMAC,09030,03,RA