| 000 -LEADER |
|---|
| fixed length control field |
01175nam a2200301 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003112972 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110831.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 xxu 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780324304305 (hbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324304307 (hbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181325 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200806191146 |
| Level of effort used to assign classification |
mas |
| Level of effort used to assign subject headings |
200806021159 |
| Level of effort used to assign classification |
shahriman |
| -- |
200806021158 |
| -- |
shahriman |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306.34 |
| Item number |
EXP |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Explorations of marketing in society / |
| Statement of responsibility, etc. |
Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Mason, Ohio : |
| Name of publisher, distributor, etc. |
Thomson, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xix, 955 p. : |
| Other physical details |
ill. ; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Assembles academic contributions that have already been published in journals, coupled with invited commentaries. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
13417 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Social marketing. |
| 9 (RLIN) |
13418 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Moral and ethical aspects. |
| 9 (RLIN) |
29329 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public interest. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gundlach, Gregory T. |
| Fuller form of name |
(Gregory Thomas) |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Block, Lauren G. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wilkie, William L. |
| 920 ## - Programme |
|---|
| Programme |
AUDP (UTS) : 58300 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
72782 |
| Koha biblioitemnumber |
72782 |
