| 000 -LEADER |
|---|
| fixed length control field |
01342cam a2200265 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003064913 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110913.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
071029s2007 nyu b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780765615442 (hbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
14646170 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| -- |
200710291656 |
| -- |
pushpa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
306.34 |
| Item number |
REA |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Readings in advertising, society, and consumer culture / |
| Statement of responsibility, etc. |
edited by Roxanne Hovland, Joyce M. Wolburg, and Eric Haley. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Armonk, N.Y. : |
| Name of publisher, distributor, etc. |
M.E. Sharpe, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiii, 425 p. : |
| Other physical details |
ill. ; |
| Dimensions |
26 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 2# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part 1. Advertising and consumer culture: Institutional and historical perspectives -- Part 2. Advertising and a consumer economy -- Part 3. Advertising rights and responsibilities: Protecting consumers in a consumer culture and a global economy -- Part 4. Advertising audiences: The consumers in a consumer culture and the ethics of cultural materialism -- Part 5. Appendix: Useful resources for consumers and advertisers in a Consumer Culture. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumption (Economics) |
| General subdivision |
Social aspects |
| Geographic subdivision |
United States. |
| 9 (RLIN) |
26429 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hovland, Roxanne. |
| 9 (RLIN) |
26430 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wolburg, Joyce M. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Haley, Eric. |
| 920 ## - Programme |
|---|
| Programme |
MCS: 203652 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
73915 |
| Koha biblioitemnumber |
73915 |
