| 000 -LEADER |
|---|
| fixed length control field |
01892cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003065049 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226110918.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2007 nyua bf 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780789034267 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0789034263 (pbk.) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
14593544 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181505 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
200811241827 |
| Level of effort used to assign classification |
VLOAD |
| -- |
200711140928 |
| -- |
pushpa |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
647.940688 |
| Item number |
NYK |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Nykiel, Ronald A. |
| 9 (RLIN) |
19676 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Handbook of marketing research methodologies for hospitality and tourism / |
| Statement of responsibility, etc. |
Ronald A. Nykiel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
Haworth Hospitality Press, |
| Date of publication, distribution, etc. |
c2007. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xi, 364 p. : |
| Other physical details |
ill. ; |
| Dimensions |
27 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes biliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Part I: Research and methodologies: 1. Defining marketing research, market analysis, and applications - 2. Primary and secondary research data - 3. Qualitative research - 4. Quantitative research - 5. Integrative research -- Part II: Market analysis and assessment: 6. Analyzing research findings and data - 7. Location analysis and site evaluation - 8. The design and components of a feasibility study - 9. Market assessment for development planning - 10. Assessing focal points and intuitive techniques -- Part III: Marketing research applications: 11. Marketing research and testing - 12. Applying research to marketing strategy selection - 13. Applying research to brand strategy - 14. Applying research to pricing strategy - 15. Applying research to customer service and quality initiatives -- Part IV: Planning and communications: 16. Preparing a research-based business review - 17. The strategic marketing planning process - 18. Effective presentation and communication of research findings. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Hospitality industry |
| General subdivision |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Tourism |
| General subdivision |
Marketing |
| Form subdivision |
Handbooks, manuals, etc. |
| 920 ## - Programme |
|---|
| Programme |
TCHT: 641999 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
74040 |
| Koha biblioitemnumber |
74040 |
