Taylor's Library Banner

Manager's guide to marketing, advertising, and publicity / (Record no. 88035)

MARC details
000 -LEADER
fixed length control field 00854cam a2200265 a 4500
001 - CONTROL NUMBER
control field vtls003157702
003 - CONTROL NUMBER IDENTIFIER
control field MY-SjTCS
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20200226111945.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 110218s2010 nyua 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071627962 (pbk.)
039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE]
Level of rules in bibliographic description 201102181737
Level of effort used to assign nonsubject heading access points VLOAD
Level of effort used to assign subject headings 201007081740
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201007081740
Level of effort used to assign classification shuhada
Level of effort used to assign subject headings 201007081736
Level of effort used to assign classification shuhada
-- 201006201033
-- pushpa
040 ## - CATALOGING SOURCE
Original cataloging agency 0071627960 (pbk.)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CAL 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Callen, Barry.
9 (RLIN) 36704
245 10 - TITLE STATEMENT
Title Manager's guide to marketing, advertising, and publicity /
Statement of responsibility, etc. Barry Callen.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2010.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 250 p. :
Other physical details ill. ;
Dimensions 23 cm.
490 1# - SERIES STATEMENT
Series statement Briefcase book.
500 ## - GENERAL NOTE
General note Includes index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Publicity.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Briefcase book.
9 (RLIN) 15637
920 ## - Programme
Programme SHT : 145430
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Barcode Date last seen Date last checked out Cost, replacement price Koha item type Public note
    Dewey Decimal Classification     Taylor's Library-TU Taylor's Library-TU 08/07/2010 47.63 9 5000024944 05/12/2019 15/09/2017 47.63 Main Collection SHTEx,70002,03,GR