| 000 -LEADER |
|---|
| fixed length control field |
01512cam a2200253 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
vtls003100256 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200226112337.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
110218s2006 my b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9833391834 (pbk.) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789833391837 (pbk.) |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| Level of rules in bibliographic description |
201102181652 |
| Level of effort used to assign nonsubject heading access points |
VLOAD |
| Level of effort used to assign subject headings |
201010281759 |
| Level of effort used to assign classification |
shuhada |
| Level of effort used to assign subject headings |
200801041504 |
| Level of effort used to assign classification |
pushpa |
| Level of effort used to assign subject headings |
200801041457 |
| Level of effort used to assign classification |
zatul |
| -- |
200801041455 |
| -- |
zatul |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
302.2309595 |
| Item number |
MAS |
| 245 00 - TITLE STATEMENT |
|---|
| Title |
Mass media : |
| Remainder of title |
diversity in changing times / |
| Statement of responsibility, etc. |
edited by Mohamad Md. Yusoff ... [et al.]. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Pulau Pinang : |
| Name of publisher, distributor, etc. |
Universiti Sains Malaysia, |
| Date of publication, distribution, etc. |
2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 131 p. ; |
| Dimensions |
25 cm. |
| 490 1# - SERIES STATEMENT |
|---|
| Series statement |
Academic Imprint series |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
1. A Brief History and Development of Newspapers in Malaysia - 2. Role of the Malay Press in the Political Struggle for Independence - 3. Conceptualising Territorialised Cinemas : Some Reflections - 4. Media Council : A Malaysian Dillema - 5. Educational Television Broadcasting : Changing Production Approaches and Critical Issues - 6. Advancing Critical Literacy in Television Production Courses in Institutions of Higher Learning - 7. Analysis Media Effects : The Third-Person Effect on Party Members - 8. Intergrated Marketing Communication : Its Convergence in Advertising Industry in Malaysia |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Mass media |
| General subdivision |
Social aspects. |
| 9 (RLIN) |
9000 |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohamad Md. Yusoff, |
| Dates associated with a name |
1953- |
| 9 (RLIN) |
46693 |
| 830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Siri kecetakan akademik. |
| 9 (RLIN) |
47987 |
| 920 ## - Programme |
|---|
| Programme |
MCS: 203729 |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
93342 |
| Koha biblioitemnumber |
93342 |
