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vtls003163827 |
| 003 - CONTROL NUMBER IDENTIFIER |
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MY-SjTCS |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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20200226112744.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS |
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| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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100712s2006 nyua sb 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
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| Canceled/invalid LC control number |
2006-010294 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| Canceled/invalid ISBN |
0814473903 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9780814473900 |
| 035 ## - SYSTEM CONTROL NUMBER |
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| System control number |
(CaPaEBR)ebr10196198 |
| 039 #9 - LEVEL OF BIBLIOGRAPHIC CONTROL AND CODING DETAIL [OBSOLETE] |
|---|
| -- |
201007121347 |
| -- |
VLOAD |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
CaPaEBR |
| Transcribing agency |
CaPaEBR |
| 050 14 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HC79.C6 |
| Item number |
B76 2006eb |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/34082 |
| Edition number |
22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Brown, Mary, |
| Dates associated with a name |
1959- |
| 9 (RLIN) |
40100 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Boom |
| Medium |
[electronic resource] : |
| Remainder of title |
marketing to the ultimate power consumer--the baby boomer woman / |
| Statement of responsibility, etc. |
Mary Brown and Carol Orsborn ; foreword by Paco Underhill. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New York : |
| Name of publisher, distributor, etc. |
American Management Association, |
| Date of publication, distribution, etc. |
c2006. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xviii, 238 p. : |
| Other physical details |
ill. ; |
| Dimensions |
24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references (p. 225-228) and index. |
| 505 00 - FORMATTED CONTENTS NOTE |
|---|
| Miscellaneous information |
Introduction: |
| Title |
She's the emerging power consumer -- |
| -- |
She's the sweet spot: the new demographic of choice. |
| -- |
On marketing to technology optimists / |
| Statement of responsibility |
Rose Rodd -- |
| Title |
On marketing to baby boomer women in Canada / |
| Statement of responsibility |
Anne-Marie Caron -- |
| Title |
On baby boomer women and experimentation / |
| Statement of responsibility |
Jan DeLyser -- |
| Title |
On forging an emotional connection with her / |
| Statement of responsibility |
Kate Quinn -- |
| Title |
On recognizing her as a driving force in the markeplace / |
| Statement of responsibility |
Amy Marentic -- |
| Title |
She's complex: why there's no such thing as "the" baby boomer woman. |
| -- |
On appealing to her values / |
| Statement of responsibility |
Joanne Sachse Mogren -- |
| Title |
On getting nostalgia right / |
| Statement of responsibility |
Cindy Marshall -- |
| Title |
On the difference between marketing to men and to women / |
| Statement of responsibility |
Caleb Mason -- |
| Title |
On why not to just shrink it and pink it / |
| Statement of responsibility |
Fran Philip -- |
| Title |
On marketing to distinctions / |
| Statement of responsibility |
Pepper Miller -- |
| Title |
On marketing to Hispanic baby boomer women / |
| Statement of responsibility |
Isabel Valdés -- |
| Title |
She's her stage, not her age: leveraging her life transitions. |
| -- |
On playing financial catch up / |
| Statement of responsibility |
Lisa Caputo -- |
| Title |
On marketing to all her life stages / |
| Statement of responsibility |
Wlliam D. Novelli -- |
| Title |
On high technology marketing to women / |
| Statement of responsibility |
Gina Clark -- |
| Title |
On the power of creating brand personas / |
| Statement of responsibility |
Claire Spofford -- |
| Title |
She's motivated: the 3-D view of her. |
| -- |
On appealing to her psyche / |
| Statement of responsibility |
Michael Bohn -- |
| Title |
On embracing both her demographic and psychographic drivers / |
| Statement of responsibility |
Grant J. Schneider -- |
| Title |
On aspiring at midlife / |
| Statement of responsibility |
Peggy Northrop, Brenda Saget Darling -- |
| Title |
On banking on women-owned businesses / |
| Statement of responsibility |
Maria C. Coyne -- |
| Title |
On her quest for a free spirit / |
| Statement of responsibility |
Federico Musi -- |
| Title |
She's in the driver's seat: she'll problem-solve her own way through the marketplace. |
| -- |
On getting to the heart of the matter / |
| Statement of responsibility |
Joe Teno -- |
| Title |
On focusing on the "why" vs. the "how" / |
| Statement of responsibility |
Heidi Baker, Eden Jarrin -- |
| Title |
On the personal shopper approach to technology / |
| Statement of responsibility |
Melissa McVicker -- |
| Title |
On paying attention to details / |
| Statement of responsibility |
Kathy Moyer Dragon -- |
| Title |
On business "plus" / |
| Statement of responsibility |
Anne Kelly -- |
| Title |
She's changing channels: shaping the new brandscape. |
| -- |
On harnessing the power of women's solidarity / |
| Statement of responsibility |
Adam Hicks -- |
| Title |
On real women selling to real women / |
| Statement of responsibility |
Yvonne Saliba Pendleton -- |
| Title |
On referential not deferential marketing / |
| Statement of responsibility |
Deborah Natansohn -- |
| Title |
On delivering beyond expectations / |
| Statement of responsibility |
Rick Lovett -- |
| Title |
On staying relevant for the boomer woman / |
| Statement of responsibility |
Ed Kinney -- |
| Title |
She's waiting: the marketer's call to action. |
| -- |
On redressing the misconceptions / |
| Statement of responsibility |
Dorothy Dowling -- |
| Title |
On getting past emotional bias / |
| Statement of responsibility |
Christopher W. Bradley -- |
| Title |
On moving beyond the Holy Grail / |
| Statement of responsibility |
Ira Mayer -- |
| Title |
On the evolution of marketing to the baby boomer woman / |
| Statement of responsibility |
Lori Bitter. |
| 529 ## - |
|---|
| -- |
TSLHHL |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Electronic reproduction. |
| Place of reproduction |
Palo Alto, Calif. : |
| Agency responsible for reproduction |
ebrary, |
| Date of reproduction |
2009. |
| Note about reproduction |
Available via World Wide Web. |
| -- |
Access may be limited to ebrary affiliated libraries. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Women consumers. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Consumer behavior. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Baby boom generation. |
| 655 #7 - INDEX TERM--GENRE/FORM |
|---|
| Genre/form data or focus term |
Electronic books. |
| Source of term |
local |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Orsborn, Carol. |
| 9 (RLIN) |
40102 |
| 710 2# - ADDED ENTRY--CORPORATE NAME |
|---|
| Corporate name or jurisdiction name as entry element |
ebrary, Inc. |
| 9 (RLIN) |
25628 |
| 856 40 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://ezproxy.taylors.edu.my/login?url=http://site.ebrary.com/lib/taylorscollege/Doc?id=10196198 |
| Public note |
An electronic book accessible through the World Wide Web; click to view |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) |
|---|
| Koha biblionumber |
98812 |
| Koha biblioitemnumber |
98812 |
