Course reserves for Brand Management

  1. Department: Taylors Library
  2. Module code: ADV60604
  3. Programme:
    • Bachelor of International Tourism Management (Travel and Recreation Management)
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
The new rules of green marketing : Ottman, Jacquelyn A. Reserve Collection Taylor's Library-TU
658.802 OTT 2011 1 Available SOMAC,37003,03,RM|SOMAC,37003,03,AD|SOMAC,91605,03,AD
Strategic brand management : Keller, Kevin Lane, Reserve Collection Taylor's Library-TU
658.827 KEL 2013 1 Available SOMAC,91602,03,RM|TBSxx,34005,03,RM|SOMAC,37003,03,RA|SOMAC,37000,03,RA|SOMAC,91605,03,RA