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How to measure anything : finding the value of "intangibles" in business / Douglas W. Hubbard.

By: Hubbard, Douglas W, 1962-.
Publisher: Hoboken, N.J. : John Wiley, c2007Description: xv, 287 p. : ill. ; 24 cm.ISBN: 9780470110126 (hbk.).Subject(s): Intangible property -- ValuationDDC classification: 657.7
Contents:
The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 23 , Side 1, TierNo 1, BayNo 1

 657.7 HUB (Browse shelf) 1 Available TBSxx,34007,03,GR 5000007531

Includes bibliographical references and index.

The intangibles and the challenge -- An intuitive measurement habit : Eratosthenes, Enrico & Emily -- The illusion of intangibles : why immeasurables aren't -- Clarifying the measurement problem -- Calibrated estimates : how much do you know now? -- Measuring risk : introduction to the Monte Carlo -- Measuring the value of information -- The transition : from what measure to how to measure -- Sampling reality : how observing some things tells us about all things -- Bayes : adding to what you know now -- Preference & attitudes : the softer side of measurement -- The ultimate measurement instrument : human judges -- New measurement instruments for management -- A universal measurement method : applied information economics -- Bringing the pieces together.