Brands and branding / Rita Clifton and John Simmons ; with Sameena Ahmad ... [et al.].
Contributor(s): Clifton, Rita | Simmons, John | Economist (London, England).
Publisher: London : The Economist in association with Profile, 2003Description: xv, 256 p. : ill. (some col.) ; 23 cm.ISBN: 186197664X (hbk.); 9781861976642 (hbk.).Subject(s): Brand name productsDDC classification: 658.827
Partial contents:
1. The case for brands - 2. Best practice in branding - 3. The future for brands.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.827 BRA (Browse shelf) | 1 | Available | SHTEx,70002,02,GR | 1000809785 |
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| 658.827 BRA Branding design. | 658.827 BRA Branding, packaging and labeling | 658.827 BRA Brand new brand thinking : | 658.827 BRA Brands and branding / | 658.827 BRA Brand vision 2007 / | 658.827 BRA Brand vision 2007 / | 658.827 BRA 2009 Brands and branding / |
Includes bibliographical references and index.
1. The case for brands - 2. Best practice in branding - 3. The future for brands.