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Effective personal communication skills for public relations / Andy Green.

By: Green, Andy, 1958-.
Contributor(s): Chartered Institute of Public Relations.
Series: PR in practice series. Publisher: London : Kogan Page, 2006Description: xvii, 219 p. : ill. ; 24 cm.ISBN: 074944407X (pbk.); 9780749444075 (pbk.).Subject(s): Public relations | Communication | Influence (Psychology)DDC classification: 659.2014
Contents:
Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.2014 GRE (Browse shelf) 1 Available SOMAC,09030,03,CL 5000037186

"CIPR Chartered Institue of Public Relations."

Includes bibliographical references (p. 203-210) and index.

Your inner brand : who you are -- Your communications quotient : your thinking resources -- You and your interpersonal skills -- Creating messages, memes, and 'spinning' -- The message is the medium : making your communications brand-friendly -- Triggering your message to achieve change -- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends -- Your networks -- Managing your networking -- The power of context : managing the environment for your communications -- Bringing it all together.