Taylor's Library

Normal view MARC view ISBD view

Now my advertising works! : an advertiser's guide to what works and what doesn't in Asia / by Jim Aitchison.

By: Aitchison, Jim.
Publisher: Singapore : Pearson Prentice Hall, 2005Description: 205 p. : ill. (chiefly col.), col. maps ; 24 cm.ISBN: 9812446168 (pbk.).Other title: Advertiser's guide to what works and what doesn't in Asia.Subject(s): Advertising -- AsiaDDC classification: 659.1095
Contents:
1. What can advertising achieve? - 2. How should advertising be planned? - 3. The role of research - 4. Brand building advertising - 5. Advertising for immediate results - 6. What kind of ideas work best in Asia? - 7. Does humorous advertising work in Asia? - 8. Cultural minefields: how to develop a Pan-Asian campaign - 9. How to make corporate advertising work - 10. How to get the best advertising.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 2, TierNo 2, BayNo 8

 659.1095 AIT (Browse shelf) 1 Available SOMAC,09030,03,RA 5000133304

Includes bibliographical references (p. [199]-200) and index.

1. What can advertising achieve? - 2. How should advertising be planned? - 3. The role of research - 4. Brand building advertising - 5. Advertising for immediate results - 6. What kind of ideas work best in Asia? - 7. Does humorous advertising work in Asia? - 8. Cultural minefields: how to develop a Pan-Asian campaign - 9. How to make corporate advertising work - 10. How to get the best advertising.