Taylor's Library

Normal view MARC view ISBD view

Private label strategy : how to meet the store brand challenge / Nirmalya Kumar, Jan-Benedict E.M. Steenkamp.

By: Kumar, Nirmalya.
Contributor(s): Steenkamp, Jan-Benedict E. M.
Publisher: Boston, Mass. : Harvard Business School Press, c2007Description: xvii, 270 p. : ill. ; 24 cm.ISBN: 9781422101674 (hbk.); 1422101673 (hbk.).Subject(s): Branding (Marketing)DDC classification: 658.827
Contents:
Brand under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Creating successful private labels is about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 1, BayNo 5

 658.827 KUM (Browse shelf) 1 Available SOMAC,37000,03,GR 5000036021

Brand under attack from private labels -- Retailer strategies vis-a-vis private labels -- Competing on price with traditional private labels -- Competing on quality with premium store brands -- Competing for the rational consumer with value innovator own labels -- Encircling manufacturer brands with retailer brand portfolios -- Creating successful private labels is about more than just price -- Maximizing retailer profitability using private labels -- Manufacturer strategies vis-a-vis private labels -- Produce private labels for greater profits -- Partner effectively to craft win-win relationships -- Innovate brilliantly to beat private labels -- Fight selectively to marshall resources against private labels -- Create winning value propositions for manufacturer brands -- Are brands dead?.