Marketing genius / Peter Fisk.
By: Fisk, Peter.
Publisher: Chichester, England : Capstone, 2006Description: viii, 490 p. : ill. ; 18 x 18 cm.ISBN: 1841126810 (hbk.); 9781841126814 (hbk.).Subject(s): Marketing -- Management
DDC classification: 658.802
Contents:
1. Ingenuity: the making of a marketing genius - 2. Thinking: the mind of a marketing genuis - 3. Competing: the touch of a marketing genius - 4. Leading : the impact of a marketing genius - 5. The genie: becoming a marketing genius.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 1 |
658.802 FIS (Browse shelf) | 1 | Available | SOMAC,37003,03,AD | 5000034299 |
Includes index.
1. Ingenuity: the making of a marketing genius - 2. Thinking: the mind of a marketing genuis - 3. Competing: the touch of a marketing genius - 4. Leading : the impact of a marketing genius - 5. The genie: becoming a marketing genius.