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Coolhunting [electronic resource] : chasing down the next big thing / Peter A. Gloor and Scott M. Cooper.

By: Gloor, Peter A. (Peter Andreas), 1961-.
Contributor(s): Cooper, Scott (Scott M.) | ebrary, Inc.
Publisher: New York : American Management Association, c2007Description: xvii, 236 p. : ill. ; 24 cm.Other title: Cool hunting.Subject(s): Creative ability in business | Technological innovations -- Management | Social networks -- Research | Data mining | Group decision makingGenre/Form: Electronic books.DDC classification: 658.4/72 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.
Item type Current location Call number Status Date due Barcode
658.4/72 (Browse shelf) Available

Includes bibliographical references (p. [223]-230) and index.

Why "cool" matters -- Swarm creativity creates cool trends -- Swarms can better predict the future -- About trendsetters -- Coolhunters look for coolfarmers -- When swarms go mad -- Do-it-yourself coolhunting with technology -- Coolhunting by automated social network analysis -- Five steps to becoming a coolfarmer -- The coming world of swarm creativity.

TSLHHL

Electronic reproduction. Palo Alto, Calif. : ebrary, 2009. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.