What women want : the global market turns female friendly / Paco Underhill.
By: Underhill, Paco
.
Publisher: New York : Simon & Schuster, c2010Description: 214 p. ; 25 cm.ISBN: 9781416569954 (hbk.); 9781416570202 (ebk.).Subject(s): Women -- United States -- Attitudes | Women -- United States -- Social conditions -- 21st century | Women -- United States -- Economic conditions -- 21st century | Social influence![](/opac-tmpl/bootstrap/images/filefind.png)
Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 4, BayNo 1 |
658.8343082 UND 2010 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000104300 |
Browsing Taylor's Library-TU Shelves Close shelf browser
658.8343 WAL 2008 I'm with the brand : | 658.8343 WOO 1996 Measuring the effectiveness of image and linkage advertising : | 658.8343082 SIL Women want more : | 658.8343082 UND 2010 What women want : | 658.83430951 DOC 2013 What Chinese want : | 658.8345 JON What's in a brand? : | 658.8348 BAK Advertising and marketing to the new majority / |
Includes bibliographical references (p. [205]-[206])and index.
Introduction -- Housequake -- Don't phunk with my hearth -- Let us spray -- Nice work if you can get it -- We can work it out -- To love, honor, and maintain -- Should I stay or should I go? -- The female, unplugged -- Women and sin -- The empress's new clothes -- C'mon a my mall -- Higher ground -- Drugstores -- See me, touch me, feel me, heal me -- Almost cut my hair -- Off the wall.