International business [electronic resource] : strategy and the multinational company / John B. Cullen and K. Praveen Parboteeah.
By: Cullen, John B. (John Brooks)
.
Contributor(s): Parboteeah, Praveen.
Publisher: New York : Routledge, 2009Description: 1 online resource.ISBN: 9780203879412 (ebk.); 0203879414 (ebk.).Subject(s): International business enterprises -- ManagementGenre/Form: Electronic books.DDC classification: 658.4/012 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.4/012 (Browse shelf) | e-book | TBSxx,34002,03,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.4/012 The new global roadmap : | 658.4/012 Business architecture for risk assessment and strategic planning : | 658.4/012 Return on strategy | 658.4/012 International business | 658.4/012 The power of strategic commitment | 658.4/012 Strategic management | 658.4/012 Scenario planning |
Title from PDF title page (viewed Oct. 2, 2009).
This edition published in the Taylor & Francis e-Library, 2009.
Includes bibliographical references and index.
Competing in the global marketplace -- Strategy and the MNC -- Global and regional economic integration: an evolving competitive landscape -- Global trade and foreign direct investment -- Foreign exchange markets -- Global capital markets -- Culture and international business -- The strategic implications of economic, legal, and religious institutions for international business -- Entry strategies for MNCs -- International marketing and supply-chain management for MNCs -- Financial management for MNCs -- Accounting for multinational operations -- Organizational structures for MNCs -- International human resources management -- E-commerce and the MNC -- Managing ethical and social responsibility in an MNC.