Taylor's Library

Normal view MARC view ISBD view

Sustainable marketing of cultural and heritage tourism [electronic resource] / Deepak [i.e. Deepack] Chhabra.

By: Chhabra, Deepack, 1963-.
Series: Routledge critical studies in tourism, business and management.Publisher: Milton Park, Abingdon, Oxon ; New York : Routledge, 2010Description: 1 online resource (xii, 238 p.) : ill.ISBN: 9780203855416 (ebk : PDF).Subject(s): Heritage tourism | Tourism -- Marketing | Sustainable development | Cultural property -- RepatriationGenre/Form: Electronic books.Additional physical formats: No title; No titleDDC classification: 910.688 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.
Contents:
1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
910.688 (Browse shelf) e-book SHTEx,70005,03,CL,PPT

Includes bibliographical references and index.

1. Marketing of heritage tourism -- 2. Setting a sustainability stage for heritage tourism -- 3. Strategic sustainable heritage tourism marketing model -- 4. Museums -- 5. Historic house museums -- 6. Heritage hotels and resorts -- 7. Heritage festivals -- 8. Heritage tourism merchandise -- 9. Future of sustainable marketing : contemplation and challenges.

Also available in print edition.

Mode of access: World Wide Web.