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Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomâe e Castro, Matheus Alberto Cãonsoli.

By: Neves, Marcos Fava.
Contributor(s): Castro, Luciano Thomae e | Caonsoli, Matheus Alberto.
Publisher: New York : Routledge, 2010Description: 1 online resource (viii, 127 p.) : ill.ISBN: 9780203859865 (ebk : PDF).Subject(s): Strategic planning | Industrial management | Marketing | CompetitionGenre/Form: Electronic books.Additional physical formats: No title; No title; No title; No titleDDC classification: 658.802 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.802 (Browse shelf) 1 e-book SHTEx,70000,03,CL,PPT

Includes bibliographical references (p. [113]-124) and index.

Also available in print edition.

Mode of access: World Wide Web.