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Media today [electronic resource] : an introduction to mass communication / Joseph Turow.

By: Turow, Joseph.
Publisher: New York : Routledge, 2010Edition: 3rd ed., 2010 update.Description: 1 online resource (xxxii, 679 p.) : ill. (some col.).ISBN: 9780203852101 (ebk : PDF).Subject(s): Mass mediaGenre/Form: Electronic books.Additional physical formats: No title; No title; No title; No title; No title; No titleDDC classification: 302.23 Online resources: An electronic book accessible through the World Wide Web; Also available in print edition.
Contents:
pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
302.23 (Browse shelf) 1 e-book SOMAC,37002,03,CL,PPT

Includes bibliographical references (p. 662-666) and index.

pt. 1. Understanding the nature of mass media -- pt. 2. Media giants and cross-media activities -- pt. 3. The print media -- pt. 4. The electronic media -- pt. 5. Advertising and public relations.

Also available in print edition.

Mode of access: World Wide Web.