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The digital handshake [electronic resource] : seven proven strategies to grow your business using social media / Paul Chaney.

By: Chaney, Paul, 1955-.
Publisher: Hoboken, N.J. : Wiley & Sons, c2009Description: 1 online resource (xxvii, 244 p.) : ill.ISBN: 9780470538432 (ebk.); 0470538430 (ebk.); 9780470538456 (ebk. : Adobe Digital Editions); 0470538457 (ebk. : Adobe Digital Editions); 9780470538449 (ebk. : Mobipocket Reader); 0470538449 (ebk. : Mobipocket Reader).Subject(s): Internet marketing | Online social networks -- Economic aspects | Internet advertisingGenre/Form: Electronic books.Additional physical formats: Print version:: Digital handshake.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references and index.

Five consumer trends turning the world upside down -- Consumer skepticism is at an all-time high -- The media is fragmented and so is the audience -- Who is in control of the marketing message? (Guess what. It's not you!) -- Businesses, improve your aim -- Consumers are mad as hell, and they're not going to take it anymore -- What's a marketer to do? (Start a conversation) -- Business blogging : your social media marketing headquarters -- Social networks strengthen your social graph -- Niche online communities can benefit your business -- Microblogging : social media marketing in 140 characters or less -- Lights! Camera! Action! Use online video to market your business -- Podcasting (overlooked, underutilized marketing tool) -- PR 2.0 (Introducing the social media news release) -- Other social media marketing tools -- A brief word about Web sites, e-mail marketing, and search engines -- Listening is the new marketing -- Now that you've listened, it's time to engage -- Measuring the effectiveness of your social media marketing plan.

Description based on print version record.