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Commonsense direct & digital marketing [electronic resource] / Drayton Bird.

By: Bird, Drayton.
Contributor(s): Bird, Drayton. Commonsense direct marketing.
Publisher: London ; Philadelphia : Kogan Page, 2007Edition: 5th ed.Description: 1 online resource (viii, 434 p.) : ill.ISBN: 9780749452070 (ebk.); 0749452072 (ebk.).Other title: Commonsense direct and digital marketing.Subject(s): Direct marketingGenre/Form: Electronic books.Additional physical formats: Print version:: Commonsense direct & digital marketing.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

"Rev. ed. of: Commonsense direct marketing / Drayton Bird. 4th ed. London ; $a Dover, N.H. : Kogan Page, 2000"--T.p. verso.

Includes index.

Description based on print version record.