The mobile marketing handbook [electronic resource] : a step-by-step guide to creating dynamic mobile marketing campaigns / Kim Dushinski ; foreword by Laura Marriott.
By: Dushinski, Kim.
Contributor(s): Marriott, Laura.
Publisher: Medford, N.J. : CyberAge Books/Information Today, c2009Description: 1 online resource (xxix, 218 p.) : ill.ISBN: 9781573879217 (ebk.); 1573879215 (ebk.).Subject(s): Telemarketing
| Cell phonesGenre/Form: Electronic books.Additional physical formats: Print version:: Mobile marketing handbook.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/72 (Browse shelf) | e-book | TBSxx,34003,02,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8/72 Mastering Web 2.0 | 658.8/72 The digital handshake | 658.8/72 Commonsense direct & digital marketing | 658.8/72 The mobile marketing handbook | 658.8/72 Engage! | 658.8/72 Social media 101 | 658.8/72 Web copy that sells |
Includes index.
The basics and the big picture -- Five steps to creating a dynamic mobile marketing campaign -- Legal issues and implications of mobile marketing -- Launching your campaign -- Marketing your mobile campaign -- Tracking your results -- Voice -- Text message campaigns -- Creating a mobile web presence -- Mobile web promotion strategies -- Social networking and mobile campaigns -- Proximity marketing -- More mobile methods -- Afterword: Moving ahead in mobile.
Description based on print version record.