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Web copy that sells [electronic resource] : the revolutionary formula for creating killer copy that grabs their attention and compels them to buy / Maria Veloso.

By: Veloso, Maria.
Publisher: New York : American Management Association, c2009Edition: 2nd ed.Description: 1 online resource (xxii, 314 p.) : ill.ISBN: 9780814413050 (ebk.); 0814413056 (ebk.).Subject(s): Electronic commerce | Web sites -- Design | Internet marketing | Internet advertisingGenre/Form: Electronic books.Additional physical formats: Print version:: Web copy that sells.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Foreword; Acknowledgment; Introduction to Second Edition; 1 GETTING STARTED: THE DYNAMICS OF WEB SELLING; 2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY; 3 CRAFTING YOUR COPY; 4 E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION; 5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS; 6 THE ART OF CHANGING YOUR PROSPECTS' MINDS; 7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES; 8 ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS; 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book TBSxx,34007,03,CL,PPT | SOCxx,37001,03,AD,PPT | SOCxx,91602,03,RM

Includes index.

Foreword; Acknowledgment; Introduction to Second Edition; 1 GETTING STARTED: THE DYNAMICS OF WEB SELLING; 2 A SIMPLE BLUEPRINT FOR WRITING KILLER WEB COPY; 3 CRAFTING YOUR COPY; 4 E-MAIL MARKETING: THE INTERNET'S KILLER APPLICATION; 5 USING PSYCHOLOGY TO MOTIVATE PROSPECTS TO BECOME PURCHASERS; 6 THE ART OF CHANGING YOUR PROSPECTS' MINDS; 7 INCREASING SALES THROUGH THE USE OF INVOLVEMENT DEVICES; 8 ONLINE MARKETING COMMUNICATIONS: IT'S WHAT YOU DO AFTER PEOPLE VISIT YOUR WEBSITE THAT COUNTS; 9 THE SPECIAL RULES FOR WEB COPYWRITING TO THE BUSINESS-BUSINESS (B2B) MARKET.

Description based on print version record.