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Strategic alliances & marketing partnerships [electronic resource] : gaining competitive advantage through collaboration and partnering / Richard Gibbs and Andrew Humphries.

By: Gibbs, Richard, 1955-.
Contributor(s): Humphries, Andrew, 1949-.
Publisher: London ; Philadelphia : Kogan Page, 2009Description: 1 online resource (xii, 235 p.) : ill., plans.ISBN: 9780749456092 (ebk.); 0749456094 (ebk.).Other title: Strategic alliances and marketing partnerships.Subject(s): Strategic alliances (Business) | Relationship marketing | MarketingGenre/Form: Electronic books.Additional physical formats: Print version:: Strategic alliances & marketing partnerships.DDC classification: 658/.046 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Half title page; Praise for Strategic Alliances; Title page; Imprint; Contents; About the authors; Foreword; Introduction: Placing a value on your key commercial partnerships; Chapter 1 The business of partnering; Chapter 2 The evolution of partnership-driven business strategies; Chapter 3 The obstacles and drivers of successful partnerships; Chapter 4 Relationship marketing: a 'new-old' theory of business relationships; Chapter 5 Understanding partnership and alliance dynamics; Chapter 6 Working hard at the 'soft' factors; Chapter 7 The Gibbs+Humphries Partnership Types.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658/.046 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references (p. [227]-228) and index.

Half title page; Praise for Strategic Alliances; Title page; Imprint; Contents; About the authors; Foreword; Introduction: Placing a value on your key commercial partnerships; Chapter 1 The business of partnering; Chapter 2 The evolution of partnership-driven business strategies; Chapter 3 The obstacles and drivers of successful partnerships; Chapter 4 Relationship marketing: a 'new-old' theory of business relationships; Chapter 5 Understanding partnership and alliance dynamics; Chapter 6 Working hard at the 'soft' factors; Chapter 7 The Gibbs+Humphries Partnership Types.

Description based on print version record.