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Marketing to the social web [electronic resource] : how digital customer communities build your business / Larry Weber.

By: Weber, Larry.
Publisher: Hoboken, N.J. : John Wiley, c2009Edition: 2nd ed.Description: 1 online resource (xviii, 246 p.).ISBN: 9780470440292 (ebk.); 0470440295 (ebk.); 9780470440315 (ebk: Adobe Digital Editions); 0470440317 (ebk. : Adobe Digital Editions); 9780470440308 (ebk. : Mobipocket Reader); 0470440309 (ebk. : Mobipocket Reader); 0470410973; 9780470410974.Subject(s): Internet marketing | Online social networksGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing to the social web.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers?) -- Living and working in web 4.0 (it's right around the corner).
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8/72 (Browse shelf) e-book UNISA,19003,03,CL,PPT

Includes bibliographical references (p. 231-238) and index.

The web is not a channel (and you're an aggregator, not a broadcaster) -- Community and content : the marketer's new job (or how to cut your marketing budget and reach more people) -- Making the transition to the social web (first change your mindset) -- How to let customers say what they really think (and keep your job) -- Step one: observe and create a customer map (otherwise you can't get there from here) -- Step two: recruit community members (with a new toolbox and your own marketing skills) -- Step three: evaluate online conduit strategies (and don't forget search) -- Step four: engage communities in conversation (to generate word of mouse) -- Step five: measure involvement with new tools, techniques (to keep the cutting edge sharp) -- Step six: promote your community to the world (get 'em talking and clicking) -- Step seven: improve the community's benefits (don't just set it and forget it) -- The reputation aggregator strategy (we're number one!) -- The blog strategy (everybody's talking at me) -- The e-community strategy (go to their party or throw your own) -- The social networks strategy (connecting with a click) -- Does facebook matter? (to marketers?) -- Living and working in web 4.0 (it's right around the corner).

Description based on print version record.