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The marketing accountability imperative [electronic resource] : driving superior returns on marketing investments / Michael E. Dunn with Chris Halsall.

By: Dunn, Michael (Michael Edward).
Contributor(s): Halsall, Chris, 1967-.
Publisher: San Francisco : Jossey-Bass, c2009Edition: 1st ed.Description: 1 online resource (xiv, 450 p.) : ill.ISBN: 9780470443798 (ebk.); 0470443790 (ebk.); 6612027983 (ebk.); 9786612027987 (ebk.); 078799832X (pbk.); 9780787998325 (pbk); 9780470443804 (ebk. : Mobipocket Reader); 0470443804 (ebk. : Mobipocket Reader).Subject(s): Marketing -- Management | Marketing -- Cost effectivenessGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing accountability imperative.DDC classification: 658.8 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
658.8 (Browse shelf) e-book TBSxx,34003,03,CL,PPT

Includes bibliographical references and index.

Part one: Untying the Gordian knot of marketing investment excellence -- Part two: Driving material performance improvements across the six value levers of marketing accountability -- Part three: Puttng care principles of marketing accountability to work inside your organization.

Description based on print version record.