The new rules of marketing and PR [electronic resource] : how to use social media, blogs, news releases, online video, & viral marketing to reach buyers directly / David Meerman Scott.
By: Scott, David Meerman
.
Publisher: Hoboken, N.J. : John Wiley, c2010Edition: 2nd ed.Description: 1 online resource (xxx, 289 p.).ISBN: 9780470606636 (ebk.); 0470606630 (ebk.); 9780470606650 (ebk. : Adobe Digital Editions); 0470606657 (ebk. : Adobe Digital Editions); 9780470606643 (ebk. : Mobipocket Reader); 0470606649 (ebk. : Mobipocket Reader).Other title: New rules of marketing and public relations.Subject(s): Internet marketing | Public relationsGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: New rules of marketing and PR.DDC classification: 658.8/72 Online resources: An electronic book accessible through the World Wide Web; click to view | Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/72 (Browse shelf) | e-book | TBSxx,34003,02,CL,PPT |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8/72 The findability formula | 658.8/72 Marketing to the social web | 658.8/72 Twitter power | 658.8/72 The new rules of marketing and PR | 658.8/72 Understanding digital marketing | 658.8/72 Implementing word of mouth marketing | 658.8/72 E-business issues, challenges and opportunities for SMEs |
Rev. ed. of: The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, and online media to reach your buyers directly. 2007.
Includes index.
Includes bibliographical references and index.
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, & Viral Marketing to Reach Buyers Directly, Second Edition; Contents; Foreword; Welcome to the Second Edition of the New Rules; Introduction; The New Rules; Trying to Write Like a Blog, But in a Book; Showcasing Innovative Marketers; Part I: How the Web Has Changed the Rules of Marketing and PR; Chapter 1: The Old Rules of Marketing and PR Are Ineffective in an Online World; Chapter 2: The New Rules of Marketing and PR; Chapter 3: Reaching Your Buyers Directly.
Description based on print version record.