Prove it before you promote it [electronic resource] : how to take the guesswork out of marketing / Steve Cuno.
By: Cuno, Steve.
Publisher: Hoboken, N.J. : John Wiley, c2009Description: 1 online resource (xxvi, 230 p.).ISBN: 9780470406175 (ebk.); 0470406178 (ebk.); 9786611938611; 6611938613.Subject(s): Marketing -- Management
| Advertising -- Management | Marketing | AdvertisingGenre/Form: Electronic books.Additional physical formats: Print version:: Prove it before you promote it.DDC classification: 658.8/3 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/3 (Browse shelf) | e-book | TBSxx,34003,03,CL,PPT |
Includes bibliographical references (p. 221-224) and index.
Description based on print version record.