Asking questions : the definitive guide to questionnaire design--for market research, political polls, and social and health questionnaires / Norman M. Bradburn, Brian Wansink, Seymour Sudman.
By: Bradburn, Norman M.
Contributor(s): Wansink, Brian | Sudman, Seymour.
Publisher: San Francisco : Jossey-Bass, c2004Edition: Rev. ed.Description: xvi, 426 p. ; 23 cm.ISBN: 0787970883 (pbk.); 9780787970888 (pbk.).Subject(s): Social sciences -- Research
| QuestionnairesDDC classification: 300.723 | Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 300.723 BRA (Browse shelf) | 1 | Available | SOMAC,37003,04,GR | 1001008997 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 300.723 BHA 2010 Online surveys for dummies / | 300.723 BLA 2012 Assessing the quality of survey data / | 300.723 BLA 2015 Applied survey sampling / | 300.723 BRA Asking questions : | 300.723 BUR 2007 In the field : | 300.723 BUR 2007 In the field : | 300.723 COL Collecting and interpreting qualitative materials / |
Earlier ed. by Sudman and Bradburn with Sudman named first.
Includes bibliographical references and index.
The social context of question asking -- Asking nonthreatening questions about behavior -- Asking threatening questions about behavior -- Asking questions about attitudes and behavioral intentions -- Asking and recording open-ended and closed-ended questions -- Asking questions that measure knowledge -- Asking questions that evaluate performance -- Asking psychographics questions -- Asking standard demographic questions -- Organizing and designing questionnaires -- Questionnaires from start to finish -- Asking question FAQs.