Marketing methods to improve company strategy [electronic resource] : applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
By: Neves, Marcos Fava.
Contributor(s): Castro, Luciano Thomé e | Cônsoli, Matheus Alberto.
Publisher: New York : Routledge, 2010Description: 1 online resource (viii, 127 p.) : ill.ISBN: 9780203859865 (electronic bk.); 0203859863 (electronic bk.).Subject(s): Strategic planning | Industrial management | Marketing | CompetitionGenre/Form: Electronic books.Additional physical formats: Print version:: Marketing methods to improve company strategy.DDC classification: 658.8/02 Online resources: Accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/02 (Browse shelf) | e-book | TBSxx,34003,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.