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Influencer : the power to change anything / Kerry Patterson ... [et al.].

Contributor(s): Patterson, Kerry, 1946-.
Publisher: New York : McGraw-Hill, c2008Description: x, 299 p. ; 24 cm.ISBN: 9780071484992 (hbk.); 007148499X (pbk.).Subject(s): Influence (Psychology) | Leadership | Power (Psychology) | Social Behavior | Psychology -- Popular WorksDDC classification: 153.85
Contents:
You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.
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Includes bibliographical references and index.

You're an influencer -- Find vital behaviors -- Change the way you change minds -- Make the undesirable desirable : personal motivation -- Surpass your limits : personal ability -- Harness peer pressure : social motivation -- Find strength in numbers : social ability -- Design rewards and demand accountability : structural motivation -- Change the environment : structural ability -- Become an influencer.