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Media and communication management / Dr. D. S. Verma.

By: Verma, D.S. Dr.
Publisher: New Delhi : Pearl Books, c2007Description: 312 p. ; 23 cm.ISBN: 9788189979058 (pbk.).Subject(s): Mass media -- India -- Management | Communication -- India -- ManagementDDC classification: 302.230954
Contents:
1. Communication management - 2. Mass media in India - 3. Marketing and advertising - 4. Education and communication - 5. Communication and presentation - 6. Science communication in India: perspectives and challenges - 7. Mass media vs mass reality - 8. History of communication - 9. Development communication - 10. Managing communication for development - 11. Communication and suatainable development - Bibliography - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 4 , Side 1, TierNo 1, BayNo 4

 302.230954 VER (Browse shelf) 1 Available SOMAC,09030,03,GR 5000027830

Includes bibliographical references and index.

1. Communication management - 2. Mass media in India - 3. Marketing and advertising - 4. Education and communication - 5. Communication and presentation - 6. Science communication in India: perspectives and challenges - 7. Mass media vs mass reality - 8. History of communication - 9. Development communication - 10. Managing communication for development - 11. Communication and suatainable development - Bibliography - Index.