The McDonaldization thesis : explorations and extensions / George Ritzer.
By: Ritzer, George
.
Publisher: London : SAGE, 1998Description: viii, 212 p. ; 24 cm.ISBN: 0761955402.Subject(s): McDonald's Corporation -- Influence | Franchises (Retail trade) -- Marketing | Consumption (Economics) | Retail trade -- Social aspects | Industrial management | Industrial efficiencyDDC classification: 381.13
Contents:
Pt I: Theoretical issues - Pt II: The expansion of McDonaldization - Pt III: The new means of consumption - Pt IV: McDonaldization redux.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 2 |
381.13 RIT (Browse shelf) | 1 | Available | SOMAC,37004,02,GR | 5000031711 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 381.13 BEA 30 ways to make money in franchising / | 381.13 BLA 2011 The economics of franchising / | 381.13 FRA Franchising : | 381.13 RIT The McDonaldization thesis : | 381.139595 AWA A guide to franchising in Malaysia / | 381.142 Ebu$iness | 381.142 The end of online shopping |
Includes index.
Pt I: Theoretical issues - Pt II: The expansion of McDonaldization - Pt III: The new means of consumption - Pt IV: McDonaldization redux.