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Researching hospitality and tourism : a student guide / Bob Brotherton.

By: Brotherton, Bob.
Publisher: Los Angeles, CA : SAGE, 2010Description: xi, 240 p. : ill. ; 25 cm.ISBN: 1412903920 (pbk.); 9781412903929 (pbk.).Subject(s): Hospitality industry -- Research -- Methodology | Tourism -- Research -- MethodologyDDC classification: 647.94072
Contents:
1. The nature and relevance of research - 2. Research philosophies and schools of thought - 3. Developing the research proposal and plan - 4. Sourcing and reviewing the literature - 5. Developing the conceptual framework - 6. Choosing the empirical research design - 7. Collecting the empirical data - 8. Sampling - 9. Analysing quantitative data - 10. Analysing qualitative data - 11. Writing up the research project - References - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6

647.94072 BRO 2010 (Browse shelf) 1 Available SHTEx,70004,03,GR 5000132871
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6

647.94072 BRO (Browse shelf) 1 Available SHTEx,70004,03,GR 5000028674

First published: 2008.

Includes bibliographical references (p. 230-234) and index.

1. The nature and relevance of research - 2. Research philosophies and schools of thought - 3. Developing the research proposal and plan - 4. Sourcing and reviewing the literature - 5. Developing the conceptual framework - 6. Choosing the empirical research design - 7. Collecting the empirical data - 8. Sampling - 9. Analysing quantitative data - 10. Analysing qualitative data - 11. Writing up the research project - References - Index.