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Researching hospitality and tourism : a student guide / Bob Brotherton.

By: Publication details: Los Angeles, CA : SAGE, 2010Description: xi, 240 p. : ill. ; 25 cmISBN:
  • 1412903920 (pbk.)
  • 9781412903929 (pbk.)
Subject(s): DDC classification:
  • 647.94072 BRO
Contents:
1. The nature and relevance of research - 2. Research philosophies and schools of thought - 3. Developing the research proposal and plan - 4. Sourcing and reviewing the literature - 5. Developing the conceptual framework - 6. Choosing the empirical research design - 7. Collecting the empirical data - 8. Sampling - 9. Analysing quantitative data - 10. Analysing qualitative data - 11. Writing up the research project - References - Index.
Holdings
Cover image Item type Current library Home library Collection Shelving location Shelf location Call number Materials specified Vol info Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Main Collection Taylor's Library-TU

Floor 4, Shelf 21 , Side 2, TierNo 5, BayNo 6

647.94072 BRO (Browse shelf(Opens below)) 1 Available SHTEx,70004,03,GR 5000028674

First published: 2008.

Includes bibliographical references (p. 230-234) and index.

1. The nature and relevance of research - 2. Research philosophies and schools of thought - 3. Developing the research proposal and plan - 4. Sourcing and reviewing the literature - 5. Developing the conceptual framework - 6. Choosing the empirical research design - 7. Collecting the empirical data - 8. Sampling - 9. Analysing quantitative data - 10. Analysing qualitative data - 11. Writing up the research project - References - Index.