Capturing new markets : how smart companies create opportunities others don't / Stephen Wunker.
By: Wunker, Stephen M.
Publisher: New York, N.Y. : McGraw-Hill, c2011Description: xxi, 260 p. : ill. ; 24 cm.ISBN: 9780071767446 (hbk.).Subject(s): Marketing | Creative ability in businessDDC classification: 658.8| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 WUN 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000120314 |
Includes bibliographical references and index.