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Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.

By: Belz, Frank-Martin.
Contributor(s): Peattie, Ken.
Publisher: Chichester, West Susses, U.K. ; Hoboken, NJ : John Wiley, 2009Description: xiv, 292 p. : ill. ; 24 cm.ISBN: 9780470519226 (pbk.).Subject(s): Marketing | Sustainability | Marketing -- ManagementDDC classification: 658.802
Contents:
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 1, TierNo 1, BayNo 1

658.802 BEL 2009 (Browse shelf) 1 Available SHTEx,70002,03,GR 5000023774

Includes bibliographical references and index.

Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.