Sustainability marketing : a global perspective / Frank Belz and Ken Peattie.
By: Belz, Frank-Martin.
Contributor(s): Peattie, Ken.
Publisher: Chichester, West Susses, U.K. ; Hoboken, NJ : John Wiley, 2009Description: xiv, 292 p. : ill. ; 24 cm.ISBN: 9780470519226 (pbk.).Subject(s): Marketing | Sustainability | Marketing -- ManagementDDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 1, BayNo 1 |
658.802 BEL 2009 (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000023774 |
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.