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Global public relations : spanning borders, spanning cultures / Alan R. Freitag and Ashli Quesinberry Stokes.

By: Freitag, Alan R.
Contributor(s): Stokes, Ashli Quesinberry.
Publisher: New York, NY : Routledge, 2009Description: xviii, 310 p. : ill. ; 25 cm.ISBN: 0415448158 (pbk.); 9780415448154 (pbk.).Subject(s): Public relations -- Cross-cultural studies | Culture and globalization | Intercultural communicationDDC classification: 659.209
Contents:
Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan, and South Korea -- The Middle East -- PUblic relations in Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- A look to the future.
Item type Current location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU
659.209 FRE (Browse shelf) 1 Available SHTEx,70002,02,GR 5000045921

Includes bibliographical references and index.

Common ground -- Evolution of the profession -- Theories and methods -- Comparative cultural metrics -- Structural comparisons -- The state of the public relations profession -- South and Southeast Asia -- Evolutionary public relations in China, Japan, and South Korea -- The Middle East -- PUblic relations in Sub-Saharan Africa -- Latin America -- Central and Eastern Europe -- Western Europe and legacy countries -- A look to the future.