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Marketing communications in tourism and hospitality: concepts, strategies and cases / Scott McCabe.

By: McCabe, Scott.
Series: Hospitality, leisure, and tourism.Publisher: Boston : Butterworth-Heinemann, 2009Description: xx, 300 p. : ill. ; 25 cm.ISBN: 0750682779 (pbk.); 9780750682770 (pbk.).Subject(s): Hospitality industry -- Marketing | Tourism -- Marketing | Communication in marketing | Hospitality industry -- Marketing -- Cases | Tourism -- Marketing -- Cases | Communication in marketing -- CasesDDC classification: 910.688
Contents:
Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf Transit , Side 1, TierNo 5, BayNo 6

910.688 MAC (Browse shelf) 1 Available SHTEx,70005,03,GR 5000045874

Includes bibliographical references and index.

Positioning marketing communications for tourism and hospitality -- Communications theory and applications -- The marketing communications environment -- Consumer roles in marketing communications -- Marketing communications and organisational strategy -- Segmentation, targeting and positioning -- Marketing communications planning -- Advertising strategies for tourism and hospitality -- Other communications strategies -- Interactive and E-communications issues and strategies -- Conclusions and future issues in marketing communications.