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CIM study text : professional post-graduate diploma in marketing. [Paper 12]. Strategic marketing in practice.

By: Chartered Institute of Marketing.
Series: CIM study text. Publisher: London : BPP Professional Education, 2005Edition: [1st ed.].Description: xii, 458 p. : ill. ; 29 cm.ISBN: 0751723908 (Pbk.).Other title: strategic marketing practice [Distinctive title].Subject(s): Chartered Institute of Marketing -- Examinations -- Study guides | Marketing -- Management -- Examinations -- Study guides | Personnel management -- Examination -- Study guidesDDC classification: 658.802
Item type Current location Call number Copy number Status Notes Date due Barcode Remark
Main Collection TU External Storage-LCS
658.802 CIM (Browse shelf) 1 Available GENLS,GENLS,03,GR 1000521775 Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1

New Syllabus

"For exams in December 2005 and June 2006"--Cover

Includes index