Strategic marketing : an introduction / Tony Proctor.
By: Proctor, Tony.
Publisher: London ; New York : Routledge, 2008Edition: 2nd ed.Description: xii, 335 p. : ill. ; 25 cm.ISBN: 9780415458177 (pbk.); 041545817X (pbk.).Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2 |
658.802 PRO 2008 (Browse shelf) | Available | SHTEx,60001,03,RM | 5000150759 | ||
Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2 |
658.802 PRO (Browse shelf) | 1 | Available | SHTEx,60001,03,RM | 5000045931 |
Includes bibliographical references (p. 317-330) and index.