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Strategic marketing : an introduction / Tony Proctor.

By: Proctor, Tony.
Publisher: London ; New York : Routledge, 2008Edition: 2nd ed.Description: xii, 335 p. : ill. ; 25 cm.ISBN: 9780415458177 (pbk.); 041545817X (pbk.).Subject(s): Marketing -- Decision making | Marketing -- ManagementDDC classification: 658.802
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2

658.802 PRO 2008 (Browse shelf) Available SHTEx,60001,03,RM 5000150759
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 3, BayNo 2

658.802 PRO (Browse shelf) 1 Available SHTEx,60001,03,RM 5000045931

Includes bibliographical references (p. 317-330) and index.