Cross-cultural marketing : theory, practice and relevance / Dawn Burton.
By: Burton, Dawn
.
Publisher: Milton Park, Abingdon, Oxon ; New York, NY : Routledge, 2009Description: 319 p. ; 24 cm.ISBN: 9780415448932 (pbk.).Subject(s): Marketing | Multiculturalism | Minority consumersDDC classification: 658.80089
Contents:
1. Dimensions of culture - 2. Consumer behaviour - 3. Products - 4. Products - 5. Distribution - 6. Internet and mobile commerce - 7. Pricing strategies - 8. Marketing management practice - 9. Marketing research - Bibliography - Index.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.80089 BUR (Browse shelf) | 1 | Available | SHTEx,70002,03,GR | 5000048513 |
Includes bibliographical references and index.
1. Dimensions of culture - 2. Consumer behaviour - 3. Products - 4. Products - 5. Distribution - 6. Internet and mobile commerce - 7. Pricing strategies - 8. Marketing management practice - 9. Marketing research - Bibliography - Index.