Global marketing management / Warren J. Keegan, with Elyse Arno Brill.
By: Keegan, Warren J
.
Contributor(s): Brill, Elyse Arno.
Publisher: Upper Saddle River, New Jersey : Pearson Education, [2014]Copyright date: ©2014Edition: Eighth edition.Description: xxii, 457 pages ; 27 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780136157397 (hardback); 0136157394 (hardback).Subject(s): Export marketing -- Management | Export marketing -- Management -- Case studiesDDC classification: 658.84
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 1 |
658.84 KEE 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000160043 |
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Includes bibliographical references and indexes.