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Consumer behaviour / Leon Schiffman... [et al.]

Contributor(s): Schiffman, Leon G | Bednall, David | O'Cass, Aron | Paladino, Angela | Ward, Steven | Kanuk, Leslie Lazar.
Publisher: Frenchs Forest, N.S.W. : Pearson Education Australia, c2008Edition: 4th ed.Description: xix, 664 p. : ill. (some col.), tables ; 26 cm.ISBN: 9780733984174 (pbk.).Subject(s): Consumer behavior | Motivation research (Marketing) | MarketingDDC classification: 658.8342
Contents:
Part 1: Introduction - 1. The foundations of consumer behaviour - 2. Market segmentation -- Part 2: The consumer as an individual - 3. Consumer needs and motivation - 4. Consumer personality and self-concept - 5. Consumer perception - 6. Learning and consumer involvement - 7. Consumer attitude formation and change -- Part 3: Consumers in their social and cultural settings - 8. Social influences on buyer behaviour - 9. The family - 10. Social class and consumer behaviour - 11. The influence of culture on consumer behaviour - 12. Subcultural aspects of consumer behaviour - 13. Cross-cultural consumer behaviour: an international perspective -- Part 4" The decision-making process - 14. Decision making - 15. Consumer influence and diffusion of innovations -- Part 5: Consumer behaviour and society - 16. Public policy and consumer protection.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 7

 658.8342 CON (Browse shelf) 1 Available UNISA,19003,03,AD 5000021104
Main Collection Taylor's Library-TU
658.8342 CON (Browse shelf) 1 Available TBSxx,34007,03,AD 1000519628

Includes bibbliographical references and index.

Part 1: Introduction - 1. The foundations of consumer behaviour - 2. Market segmentation -- Part 2: The consumer as an individual - 3. Consumer needs and motivation - 4. Consumer personality and self-concept - 5. Consumer perception - 6. Learning and consumer involvement - 7. Consumer attitude formation and change -- Part 3: Consumers in their social and cultural settings - 8. Social influences on buyer behaviour - 9. The family - 10. Social class and consumer behaviour - 11. The influence of culture on consumer behaviour - 12. Subcultural aspects of consumer behaviour - 13. Cross-cultural consumer behaviour: an international perspective -- Part 4" The decision-making process - 14. Decision making - 15. Consumer influence and diffusion of innovations -- Part 5: Consumer behaviour and society - 16. Public policy and consumer protection.

Australian Degree Programme (UNISA) : MARK1008