The marketer's handbook : reassessing marketing techniques for modern business / Laurie Young.
By: Young, Laurie
.
Publisher: Chichester, West Sussex : John Wiley, c2011Description: xix, 494 p. : ill. ; 25 cm.ISBN: 9780470746875 (hbk); 9781119973522 (ebk.); 9781119978503 (ebk.); 9781119978510 (ebk.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 YOU 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000125274 | |
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 8 |
658.8 YOU 2011 (Browse shelf) | 1 | Available | TBSxx,44001,03,AD | 5000124467 |
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| 658.8 WRI 2012 Essentials of services marketing / | 658.8 WUN 2011 Capturing new markets : | 658.8 YOU 2011 The marketer's handbook : | 658.8 YOU 2011 The marketer's handbook : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : | 658.8 ZEI Services marketing : |
Includes bibliographical references(p. [469]-477) and index.