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Mastering the rules of competitive strategy : a resource guide for managers / Norton Paley.

By: Paley, Norton.
Publisher: Boca Raton, FL : Auerbach Publications, c2008Description: xxii, 225 p. : ill. ; 24 cm.ISBN: 9781420068092 (hbk.); 1420068091 (hbk.).Subject(s): Marketing -- Management | Strategic planning -- ManagementDDC classification: 658.8
Partial contents:
Dedication - Introduction - The Author - 1. Shift the Offense : Turn a Risky Competitive Situation into a Fresh Market Opportunity - 2. Maneuver by Indirect Strategy : Apply Strenght against Weakness - 3. Act with Speed : The Essential Component to Secure a Competitive Lead - 4. Grow by Concentration : Deploy, Target, Segment - 5. Prioritize Competitive Intelligence : The Underpinnings of Business Strategy - 6. Align Competitive Strategy with Your Corporate Culture : The Lifeline to Your Organization's Future - 7. Develop Leadership Skills : The Moral Fiber Underlying Business Strategy - 8. Create a Morale Advantage : Engage Heart, Mind and Spirit When All Else Fails - 9. Strengthen Your Decision-Making Capabilities : Fortify Intuition, Enchance Business Experience, Expand Knowledge - Index.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6

 658.8 PAL (Browse shelf) 1 Available SHTEx,70005,03,GR 5000034693

Includes bibliographical references and index.

Dedication - Introduction - The Author - 1. Shift the Offense : Turn a Risky Competitive Situation into a Fresh Market Opportunity - 2. Maneuver by Indirect Strategy : Apply Strenght against Weakness - 3. Act with Speed : The Essential Component to Secure a Competitive Lead - 4. Grow by Concentration : Deploy, Target, Segment - 5. Prioritize Competitive Intelligence : The Underpinnings of Business Strategy - 6. Align Competitive Strategy with Your Corporate Culture : The Lifeline to Your Organization's Future - 7. Develop Leadership Skills : The Moral Fiber Underlying Business Strategy - 8. Create a Morale Advantage : Engage Heart, Mind and Spirit When All Else Fails - 9. Strengthen Your Decision-Making Capabilities : Fortify Intuition, Enchance Business Experience, Expand Knowledge - Index.