Accidental branding : how ordinary people build extraordinary brands / David Vinjamuri.
By: Vinjamuri, David
.
Publisher: Hoboken, N.J. : John Wiley, c2008Description: xii, 212 p. ; 25 cm.ISBN: 9780470165065 (hbk.).Subject(s): Branding (Marketing) -- United States -- Case studies | Entrepreneurship -- United States -- Case studies | Serendipity -- United States -- Case studies | Businesspeople -- United States -- BiographyDDC classification: 658.827
Contents:
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode | Remark |
|---|---|---|---|---|---|---|---|---|
| Main Collection | TU External Storage-LCS | 658.827 VIN (Browse shelf) | 1 | Available | SCAFS,70006,03,GR | 5000048465 | Please fill up online form at https://taylorslibrary.taylors.edu.my/services/external_storage1 |
Includes bibliographical references and index.
What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.