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The tipping point : how little things can make a big difference / Malcolm Gladwell.

By: Gladwell, Malcolm, 1963-.
Publisher: New York, NY : Back Bay Books, c2001Description: viii, 280 p. ; 18 cm.ISBN: 0316679070 (pbk.); 9780316679077 (pbk.).Subject(s): Social psychology | Causation | Context effects (Psychology) | Contagion (Social psychology)DDC classification: 302
Contents:
1. The Three Rules of Epidemics. - The Law of the Few. - 3. The stickiness Factor. - 4. The Power of Context. - 5. The Power of Context. - 6. Case Study : Rumors, Sneakers and the Power of Translation. - 7. Case Study : Suicide, Smoking, and the Search for the Unsticky Cigarette. - 8. Conclusion.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TC

Floor 4, Shelf 38 , Side 1, TierNo 3, BayNo 4

 302 GLA (Browse shelf) 1 Available GENxx,GENxx,02,GR 5000059105
Main Collection Taylor's Library-TU

Floor 3, Shelf 3 , Side 2, TierNo 4, BayNo 4

 302 GLA 2001 (Browse shelf) 1 Available GENLS,GENLS,03,GR 5000102321

Originally published: London: Little, Brown and Company, 2000.

Includes bibliographical references and index.

1. The Three Rules of Epidemics. - The Law of the Few. - 3. The stickiness Factor. - 4. The Power of Context. - 5. The Power of Context. - 6. Case Study : Rumors, Sneakers and the Power of Translation. - 7. Case Study : Suicide, Smoking, and the Search for the Unsticky Cigarette. - 8. Conclusion.